konges sløjd

nostalgic illustration

For the wooden block set, the fabric books, poster and clothing, I developed a series of soft, minimal illustrations in close dialogue with konges sløjd’s design philosophy: calm, nurturing, and grounded in simplicity. The illustrations are gentle by intention — with a nostalgic look and feel. Using a muted, textural palette, each element was drawn to feel tactile, inviting a slower kind of play. The visual rhythm echoes the brand’s ethos: thoughtful design with space to breathe.

This project was an exercise in restraint — allowing warmth to emerge through minimal detail, creating The playful, poetic products made to last beyond trends, woven into the everyday moments of childhood.