A minimalist bedroom with light wood walls, ceiling, and built-in shelves, featuring a bed, books, storage boxes, a lamp, and a skylight letting in natural light.

art direction

At tiny goods studio, I offer art direction for brands and businesses, that care about design, quality, and calm aesthetics. It’s where concept meets clarity, shaping visual identities that feel thoughtful, cohesive, and enduring.

My approach is rooted in simplicity and sensibility. I work closely with you to understand your brand’s values, then translate them into refined visuals, guiding everything from mood and material to palette, photography, and storytelling. Whether you’re building a new brand, business or refining an existing one, I help you see the bigger picture without losing sight of important details.

Inspired by Scandinavian design traditions, my work favors natural textures, balanced compositions, and a muted elegance. It’s about creating a visual world that feels considered and meaningful. Together, we’ll build a brand that speaks with clarity and purpose—and leaves a lasting impression.

selected projects

Each collaboration is a new beginning.
Through research, dialogue, and intuition, I shape ideas into visual concepts, logos, moodboards, and websites that express the essence of a brand.

logo design for gamcha

art direction for noordsk.studio

Close-up of a pillow with chicken and rooster embroidered patterns on white fabric, placed on a white bed with a beige wall in the background.
Stylized text 'gamcha' with a small drum illustration below it.
Compact modern wooden tiny house with outdoor seating, surrounded by trees.
Illustration of a flying animal character with a backpack, wearing a cap and a scarf, with the name Karlsson and the word Vuggerstue below.

logo design for karlsson vuggestue

Inside a wooden sauna with a bench, a window allowing natural light, a bundle of leaves hanging on the wall, and a thermometer mounted beside it.

photo by Bernd Jonas

art direction service options

  • I craft inspiring moodboards and visual concepts that define the creative direction of your brand—setting the tone, feeling, and foundation for your visual identity.

  • I develop tailored color palettes that ensure consistency across your brand or collection—helping you communicate a clear, cohesive message through color.


  • I create visual guides and references for photography, helping you capture your brand’s essence in every shoot—ideal for campaigns, lookbooks, or social media. Locally, I collaborate with photographer Bernd Jonas for suitable projects.

  • I help shape your brand’s unique visual vocabulary—from layout principles to typography direction—ensuring your communications feel consistent and aligned.

  • In close collaboration with my local team, I guide the creative direction of your brand refresh—clarifying your identity while evolving your look with intention. We can include all elements form visit card, to homepage and packaging.

let's talk