louie louie
colorful kidswear
For louie louie, a new Danish brand rooted in curiosity and quiet charm, I created the illustrated logo — two children, captured in a moment of gentle connection — alongside a series of textile designs that echo the brand’s soft, poetic identity. The process began with illustration: minimal yet expressive lines that speak to childhood’s quieter, more tender moments.
Working closely with the founders, I developed a cohesive visual language across prints and patterns — subtle, nostalgic, in a joyful color palette. The designs invite playfulness with a sense of timelessness. From rompers to blankets, each piece was designed to feel familiar and fresh — drawn with care, made to last.
This collaboration was an exploration of iconic elements, that speak for themselves, to support louielouie.dk’s vision: joyful design for modern families, colorful in a nordic way, created with intention and warmth.










